About PLM


Purpose-Led Marketing (PLM) answers the question “Why” does your business exist. Your Why identifies the business culture that generates loyalty, trust and emotional connection to your brand. When Why is firmly established, it allows you to effortlessly create meaningful value with your audience.


Purpose-Led Marketing is driven by the emotional value and connection your brand creates with your audience. Building a purpose led brand distinguishes you from all other brands, while Purpose-Led Marketing gives you the opportunity to identify the best marketing tactic to attract clients that are a fit for your brand’s personality.


From business to personal brands like Apple, Nike, Harley Davidson, Nelson Mandela to Dr. Martin Luther King Jr., Purpose-Led marketing principles contributed to the success and financial profits of the brand.  Your clients, followers and community are co-creators and an active part of your brand and culture.

Bridging The Gap Between Vision and Mission

Who We Are

We Believe by delivering the brand emotional value that connects with your audience, you can create products, services, and communities that fulfill a purpose. We believe that purpose is a tangible and significant key to financial performance and organizational well-being.

Our Vision is to inspire purpose, meaning and emotional brand marketing that deepens the loyalty and experience of your clients. With great ease and confidence, the purpose of your brand allows you to connect, converse and create relationships in alignment with your company’s mission and vision.

Our Mission is to provide purpose-led marketing, branding and culture alignment to companies, organizations and movements.


The Reasons You’ll Like Us

Purpose Alignment

What is the thread that connects marketing and Purpose?
Connect your “WHY” in business with your life experiences!


Branding without Purpose is like putting the cart before the horse.
Branding follows Purpose! Let us show you what highly successful companies have discovered.


The face of marketing has changed ... have you?
Marketing has morphed into a high-level touch strategy based on emotions, culture and community.

Culture Management

How is your company experienced by employees and clients?
A well defined culture creates a strong loyal community.


99% of coached clients are satisfied with the overall experience.
In fact, 96% indicated they would repeat the process given the same circumstances that prompted them to seek a coach in the first place.


Small business and organizational consulting is our specialty.
Our approach is unique and effective for businesses that need real answers about growth and business culture.

Purpose-Led Marketing builds on your client's emotional desire to be a part of something that engages and influences them to act on a shared belief system. It is this shared belief system and mutual understanding that opens the doorway to meaningful communication, engagement and loyalty expressed through repeat product purchase.

Get In Touch With Us

Call Purpose-Led Marketing Today for a Free Analysis!

(678) 698-6608

Got Questions?

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